About

I am a Designer / Creative Director with over twenty years of startup and agency experience developing design and brand strategy for every size company imaginable. From “zero-to-one” launches through total product redesigns, the projects I work on aim to become a part of people’s lives. I believe that the right brand implementation, along with a great product experience, can catapult a company from just a logo to a lifestyle. 

I love clean, smart products that are easy to use and even easier to fall in love with. My holistic design approach relies on inspiring diverse creative teams to deliver outstanding work above and beyond expectations. My commitment to consistently high production value combined with strategic frameworks has helped many companies graduate from ideas to mature, household brands. With a focus first on solving the business needs, I set my teams up to scale and thrive far beyond early-stage branding and iteration. 

I measure my success against the brands and teams I build. I pride myself on my ability to grow teams of designers, writers, researchers, and more to create beautiful, desirable products and brands — but also vibrant and dynamic creative cultures within organizations. 

I approach every project with enthusiasm, innovation, a desire to learn, and a penchant for fun. If you like logos and resumes, check out my work history for more detail.